The world of work is
changing. I believe that
the future belongs
to those who change
with it.

The world of work is
changing. I believe that
the future belongs
to those who change
with it.

The world of work is
changing. I believe that
the future belongs
to those who change
with it.


  • Why do fewer people apply? * How important is self-efficacy at work? * Do I need to collect data before I change something? * How can I turn off micromanaging? * What are the advantages of an HRIS over Excel sheets? * What is Job Crafting? * Can corporate culture be measured? * What can I do to positively charge my employer brand? * How can job satisfaction be increased? * What is actually part of the so-called candidate experience? * Where does the shortage of skilled workers come from? * Can an AI help me with recruiting? * Why does nobody want to work overtime anymore? * How do I structure a good applicant interview? * What is an ATS? * Does the 4 day work week make sense? * Do I need an HR department in a small company? * What does a good onboarding process look like? * Many questions, even more answers - let's talk!
  • Why do fewer people apply? * How important is self-efficacy at work? * Do I need to collect data before I change something? * How can I turn off micromanaging? * What are the advantages of an HRIS over Excel sheets? * What is Job Crafting? * Can corporate culture be measured? * What can I do to positively charge my employer brand? * How can job satisfaction be increased? * What is actually part of the so-called candidate experience? * Where does the shortage of skilled workers come from? * Can an AI help me with recruiting? * Why does nobody want to work overtime anymore? * How do I structure a good applicant interview? * What is an ATS? * Does the 4 day work week make sense? * Do I need an HR department in a small company? * What does a good onboarding process look like? * Many questions, even more answers - let's talk!
  • Why do fewer people apply? * How important is self-efficacy at work? * Do I need to collect data before I change something? * How can I turn off micromanaging? * What are the advantages of an HRIS over Excel sheets? * What is Job Crafting? * Can corporate culture be measured? * What can I do to positively charge my employer brand? * How can job satisfaction be increased? * What is actually part of the so-called candidate experience? * Where does the shortage of skilled workers come from? * Can an AI help me with recruiting? * Why does nobody want to work overtime anymore? * How do I structure a good applicant interview? * What is an ATS? * Does the 4 day work week make sense? * Do I need an HR department in a small company? * What does a good onboarding process look like? * Many questions, even more answers - let's talk!

Hello there!

Hello there!

Hello there!

MELT.MEDIA Berlin is a specialist for the new world of work and the various people & culture topics that come with it.
Together with you, I develop ideas, strategies, processes and technical infrastructures for sustainable businesses and happy, engaged teams.

MELT.MEDIA Berlin is a specialist
for the new world of work and the
various people & culture topics that
come with it. Together with you,
I develop strategies, processes
and technical infrastructures for
sustainable businesses and happy,
engaged teams.

MELT.MEDIA Berlin is a specialist for the new world of work and the various people & culture topics
that come with it. Together with you, I develop strategies, processes and technical infrastructures
for sustainable businesses and happy, engaged teams.

Future of work

Future of work

Future of work

In order to be future-ready as an organization, it is crucial to understand the developments in the current working world and the changing needs and expectations. I can advise you on the latest evolutions, methodologies and digital tools that fit your specific work environment and culture.

In order to be future-ready as an
organization, it is crucial to understand the developments in the current working world and the changing needs and expectations.
I can advise you on the latest evolutions, methodologies and digital tools that fit your specific work environment and culture.

Talent Attraction

Talent Attraction

Talent Attraction

The acquisition of new employees has rarely been as difficult as it is today; I show you strategies that you can use now and in the future to ensure that key positions in your company do not remain unfilled. And I will actively help you to win the best talent for your vacancies.

The acquisition of new employees
has rarely been as difficult as it is
today; I show you strategies that
you can use now and in the future
to ensure that key positions in your
company do not remain unfilled.
And I will actively help you to win
the best talent for your vacancies.

The acquisition of new employees has rarely been as difficult as it is today; I show you strategies
that you can use now and in the future to ensure that key positions in your company do not remain unfilled. And I will actively help you to win the best talent for your vacancies.

Retention Management

Retention Management

Retention Management

In times of shortage of skilled workers and demographic change, it is more important than ever to keep good employees in the company for the long term. But it is also becoming increasingly difficult. Together with you I will work on measures that can sustainably bind your team members.

In times of skilled labor shortage
and demographic change,
it is more important than ever
to keep good employees in the
company for the long term. But it is also becoming increasingly difficult. I will work together with you on measures that can sustainably bind your team members.

In times of skilled labor shortage and demographic change, it is more important than ever to keep good employees in the company for the long term. But it is also becoming increasingly difficult. I will work together with you on measures that can sustainably bind your team members.

Thank you for the trustful collaboration!

Thank you for the trustful collaboration!

Thank you for the trustful collaboration!

Career & Application Guidance

Career & Application Guidance

Career & Application Guidance

Would you like to change your career, develop professionally or are you aiming for a leadership position? Then I can advise you in terms of realistic options, your distinctive positioning and optimal approach. We talk about long-term goals and very practical, short-term measures such as your CV design, your social media presence and much more.

Would you like to change your career,
develop professionally or are you aiming
for a leadership position?
Then I can advise you in terms of realistic options, your distinctive positioning and optimal approach. We talk about long-term goals and very practical, short-term measures such as your CV design, your social media presence and much more.

Would you like to change your career, develop professionally or are you aiming for a leadership position? Then I can advise you in terms of realistic options, your distinctive positioning and optimal approach. We talk about long-term goals and very practical, short-term measures such as your CV design, your social media presence and much more.

Hi, my name is Asta.

I am a graduate communication designer and my career path has definitely not been linear. Having devoted 12 years to roles such as creative director, project leader, and managing director at the media corporation VIVA Television across Germany, Italy, and Switzerland, I discovered that the most fascinating and crucial element of my profession revolved around the team, the individuals. Consequently, in 2007, I established my own company MELT.MEDIA Berlin. A sole proprietorship enriched with a network of partners I collaborate with, centering on people and culture topics.

Starting something new is particularly exciting for me and I like to work both practically and strategically in projects. Additionally I have always had a wide range of interests. Since 1999, for example, I have been a member of the Art Directors Club for Germany. I'm also a certified Digital Transformation Manager since 2019, and since 2020 I am working part-time at the digital UX and brand innovation agency think moto as Director People & Culture, while continuing my self-employment. Furthermore I teach "Teams, Tools & Leadership" at the HSD Design Faculty. My native language is German, but I also enjoy working in English-speaking environments.

I am looking forward to getting to know you!

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